ABOUT VELVET HEART CLOTHING
VELVET HEART is a Los Angeles-based contemporary womenswear brand built on a simple idea: everyday clothing should feel as good as it looks and also honor the planet. Launched in 2008, we design, merchandise, and ship every collection from our studio in a renovated former bakery, steps from both downtown LA and the Arts District. The creative, independent, and ever-evolving energy of this neighborhood imbues every collection we create, celebrating West Coast style: relaxed but intentional, casual but never careless. Today, VELVET HEART is carried in over 1,000 specialty boutiques and major retailers worldwide and ships direct to you from velvetheart.com
COOL. MODERN. QUIETLY CONFIDENT.
Designing timeless, versatile pieces for women who want to dress with ease and confidence is our mission. From our signature denim-friendly shirting and effortless dresses to chic and modern knits, pants, and jackets, each item reflects our commitment to delivering on-trend style and quality, always with a nod towards affordability.
CONSCIOUSLY CRAFTED.
Compassion is more than a word for us; it's how we approach everything we make. Almost 60% of our collection is designed using TENCEL™ Lyocell, a sustainably sourced fiber made from biodegradable and compostable wood pulp. We choose TENCEL™ not only for its environmental benefits, but also because it's a versatile fabric to design with, taking on the handfeel of supple silk, the texture of linen, or the structure of denim, all while producing rich, lasting color. It's machine-washable, colorfast, and easy to care for, which means fewer trips to the dry cleaner and less chemical waste.
EXPLORE LOOKBOOKS
