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Velvet Heart // Our Story

VELVET HEART - OUR STORY

Velvet Heart, launched in 2008, is a modern-contemporary apparel line based in Los Angeles, California, inspired by love for the ‘California-Chic’ casual lifestyle. Velvet Heart is known for its Tencel®, blues-friendly shirting, gorgeous shirtdresses, casual soft bottoms and jeans, and third-piece toppers sure to complete any look. 

Each season, the collection focuses on creating newness through the development of novelty washes, color, updated silhouettes, and the use of interesting and soft fabrics, textures, print and pattern. Inspired by the California vibe, the collection targets women of all ages who have a love for individual, effortless style that are right on trend.

Sold in major department stores, online and in over 750 specialty stores nationwide, Velvet Heart has emerged as a competitive brand within the contemporary sportswear market with plans for continued expansion both in the U.S. and internationally. 

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